Promotivation: Benefits/Success Stories

Business Growth Solutions: From Before to After

Client:
Securitex

Perception in the market:
Those firefighters who wear clothing that is more heat & flame resistant are better protected from injury and death!

Reality:
Over 80% of firefighter long-term injuries and deaths are from heat prostration resulting in heart attacks. Burns account for less than 5%.

Marketing/Communications Objective:
To change the end-users perception of what the real dangers are and clearly demonstrate why this new design philosophy reduces these risks.

Strategies:
Here are some of the stragies we used to transform Securitex into a top-rated provider of fire-gear.